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Most Seamless and Optimized Customer Journey for Buying a Term Insurance Plan

Finance Guru Speaks: We all know the importance of term life insurance plans. A term insurance plan ensures that your dependents/family members are financially secured even in your absence.
Term Insurance


There are many options available in the market. While researching on term life insurance we came across various comparison sites and brand website promoting their term life insurance plan.

After various positive reviews you can think of checking out Edelweiss Tokio Life


The term plan seemed comprehensive and provided multiple benefits. One major benefit provided by Edelweiss Tokio Life – MyLife+ is that it’s the only plan which provides a life cover up to the age of 80. 

Since, there is no survival benefit which is provided in term insurance plans, we were convinced that we needed a term insurance plan which will provide a longer life cover at a reasonable premium amount. 

The plan convinced us but what amused us was the website. The look of the website was appealing; it looked like any other ecommerce website and not a typical life insurance website. The entire buying journey was smooth. There is an online advisor named ‘Ed’ who will guide through the entire process. Also one can navigate from one page to another very smoothly. You can purchase the plan online at the convenience of your house. What's great? Once you purchased you will be immediately assisted by a representative who even set your medicals as per your convenience. 

Edelweiss Tokio Life is also the proud insurer of the entire Indian Olympics team at Rio’16.


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Finance guru Speaks